UX Research  |  Usability Testing  |  VR Headset | VR Movie

How to Create Satisfied Virtual Cinema Experience

iQUT II VR Headset

June 2018 - July 2018, 2 months UX Researcher 

Background

What is iQUT II VR Headset

  • 4K panoramic play, online capabilities, and more than 60 4K movies

  • Cinematic immersion experience 

  • Special aerial content and exclusive live concerts 

Challenges:

  • Is the device user-friendly and immersive experience?

  • is the controller intuitive?

  • Who will buy our product?

  • What makes it unique?

  • What are the potential methods of increasing revenue

  • How should we increase reputability?

 

My role:

As a UX Research Intern at iQiYi Inc., I spent 4 months conducting in-depth user research on iQUT II Virtual Reality Headset.

  • Communicated with product management and engineer teams

  • Drafted the research scripts

  • Did the secondary research

  • Recruited and interviewed different types of users

  • Assistanted with data analysis.

Team:

Huiya Zhao (Full-time UX Researcher)

Yanbin Hao (UX Researcher intern)

Jianmin Li (UX Researcher intern)

Methods​

Cognitive Walkthrough

Competitive Analysis

Secondary Research

Task Analysis

Semi-Structure interview / Phone interview

Deliverable Results

Reseach Deck & Research Report

Process

Product Manager & Engineer Kickoff

iQUT II was released on May 17, 2018. The Product Management and engineering team need feedback from users to improve and revise for the future version.

  • Is the device user-friendly and immersive experience?

  • is the controller intuitive?

  • Who will buy our product?

  • What makes it unique?

  • What are the potential methods of increasing revenue

  • How should we increase reputability?

Usability Testing

We invited Product management and engineer team to shadow observation. 

Totally, we completed 

-3 Purchased iQUT II VR Headset customers

-7 Have attended iQUT I VR Headset Rental Event before: 2 was on-site usability testing, 5 was phone interview

-2 Have other VR experience before

​​

The scenario of Usability Testing

The scenario of filling surveys

Research Impact

iQUT II 2s was released on May 9, 2019!

The new device has changed several extinguish functions:

  • New White paint. It avoids unclear surface contaminated by the fingerprints in iQUT II.

  • Soft straps with an elastic adjustment and Velcro. The operation is relatively simple and easy to lay down, compared with the previous hard structure headband.

  • Delete the design of Headphone integrated with the main unit

  • Have TF card slot on the top (maximum support for 256GB storage expansion, which is very useful for users who like to watch local videos)

  • ​Combined with Dangbei Application Market with more Applications choices for download.

 

What I have learned:​

From this project, I learned a lot about research for Virtual Reality headset as well as the signifiers, mapping, affordances and feedback provided by the special environment.

  • I used VR headset directly to do the pilot study without any other mirror displays. Thus, I realized that verbal and non-verbal clues while keeping an eye on what the user is looking at and how they interact. I have to make sure they don’t walk into anything or get tangled up in cables.

  • For the usability testing, facilitation also proves harder in VR because the user experiences an entirely constructed physical environment different from the context of we researchers. We can’t immerse ourselves in the environment at the same time, and a disembodied “interviewer” voice could ruin the experience. But asking questions to understand the user’s experience is unavoidable.

  • Post-interview: Give participants enough time to reflect on what they have seen. Ask more questions after the VR part of the session ends. At this point, make sure participants feel OK physically.

 

Working on customers directly is super rewarding because I help to contribute to the tech community as a whole and can engage directly with our customers. 

The UX Research team